http://www.aaf-houston.org American Advertising Federation Houston Release RSS feed. . Copyright 2005, American Advertising Federation Houston Tendenci Membership Management Software by Schipul - The Web Marketing Company en-us noemail@aaf-houston.org Thu, 09 Sep 2010 14:20:29 GMT Release http://www.aaf-houston.org/en/rel/55/ Lopez Negrete Communications, Inc., one of the nation’s leading and largest independent Hispanic owned and operated agencies, continues to expand its full-service capabilities by establishing a CRM/DM business unit and welcoming veteran Kathleen Jones as the new Director of Customer Relationship Management and Direct Marketing Initiatives. “Kathleen comes to us bearing a wealth of knowledge and talent honed by the 20-plus years of experience she has in her field. Several Hispanic marketing shops claim to have some form of direct marketing capability, but none have Customer Relationship Management abilities, knowledge and experience to the level we have now set in place,” said Alex López Negrete, president, CEO and chief creative officer of Lopez Negrete. “What Kathleen brings to the table is absolutely unique in our space: a clear understanding of the nuances that exist in applying CRM and DM strategies to the Hispanic segment and the enormous need... http://www.aaf-houston.org/en/rel/55/ noemail@aaf-houston.org Mon, 01 Mar 2010 21:00:00 GMT