American Advertising Federation Houston Releases RSS Feed

NATIONAL PANEL TO JUDGE 50th ANNUAL HOUSTON ADDY AWARDS

noemail@aaf-houston.org — Tue, 17 Jan 2012 23:00:00 GMT

Contact: Scott Black FOR IMMEDIATE RELEASE Cell: 281.217.3410 Email: scottb.marsellgroup@yahoo.com NATIONAL PANEL TO JUDGE 50th ANNUAL HOUSTON ADDY AWARDS AAF-Houston celebrates 100 years and 50 ADDY Award Shows As the first big event of a truly remarkable year approaches, the American Advertising Federation - Houston (AAF-Houston) welcomes a panel of distinguished judges from around the country on January 19th to judge the local chapter's 50th annual ADDY competition. We're 100 years old this year, Houston's oldest professional, non-profit organization, says 2012 AAF-Houston Chairman Alex Lopez Negrete. And by remarkable coincidence, we're also celebrating our 50th ADDYs; it's just a huge year for us, which is why we continue to raise the bar by having what is by any measure an international-level competition slate of judges. Judges from New York, Miami, Denver, New...

AAF-Houston 2011 Student Conference Convenes Students from Across the Region

noemail@aaf-houston.org — Mon, 07 Nov 2011 16:00:00 GMT

Media Contact: Jay Hagins Email: jay@aaf-houston.org Phone: 713.237.9999 FOR IMMEDIATE RELEASE AAF-Houston 2011 Student Conference Convenes Students from Across the Region Dr Pepper Snapple Group Sponsors Regionally Renowned Educational Event Houston, Texas, November 7, 2011 - The American Advertising Federation - Houston (AAF-H) announced the successful conclusion of its 2011 Student Conference, a two day educational event in which college-level advertising students from across District 10 (Oklahoma, Texas, Arkansas and Louisiana) gather to participate in what attending students and teachers have declared,one of the nation's most outstanding educational experiences. Students from over 15 universities participated in a 2-day event, at the center of which is an 8-hour creative competition, in which they worked in assigned teams to create an integrated communications...

Lopez Negrete Communications Named to Inc. 500|5000 List for Fourth Consecutive Year

noemail@aaf-houston.org — Tue, 30 Aug 2011 17:00:00 GMT

For the fourth consecutive year, Lopez Negrete Communications has been named to the Inc.500/5000 list, an exclusive ranking of the nation's fastest-growing private companies. The list provides a comprehensive look at the most important segment of the economy - America's independent entrepreneurs. Lopez Negrete Communications, Inc., the nation's largest, independent, Hispanic owned and operated agency, ranked 4976 on the Inc. list. The agency specializes in Hispanic marketing and is headquartered in Houston, Texas, with offices in Burbank, CA and Phoenix, AZ. The agency was co-founded in 1985 by husband and wife team Alex and Cathy López Negrete. A sampling of clients includes Wal-Mart Stores, Verizon Communications, Bank of America, MillerCoors, NBC Universal Motion Pictures Group, Dr Pepper Snapple Group, and Kraft Foods. We are very proud that we have been named to the Inc. 500/5000 list of the fastest growing companies for a fourth consecutive year. Our...

AEFH and AAF-H Present Scholarships at 2011 Annual Scholarship Luncheon

noemail@aaf-houston.org — Fri, 20 May 2011 19:00:00 GMT

The American Advertising Federation - Houston (AAF-Houston) and the Advertising Education Foundation of Houston (AEFH) presented scholarships totaling $18,500. to eleven deserving college students at the AAF-Houston monthly luncheon on May 18th at the Junior League of Houston. Honoring students who are pursuing an undergraduate or postgraduate degree in advertising, communications, journalism, radio and TV, commercial art, marketing, public relations or related fields, AAF-Houston presented scholarships to students who may be returning to the Houston area following graduation. The AEFH supports education through granting scholarships to undergraduate and post-graduate students. Scholarships were given in amounts ranging from $1,500 to $2,500 per award. Scholarships are awarded to the most qualified students within the guidelines of financial need, GPA, written communications skills, and general community and volunteer activities. Students must also have...

Radio Advertising and TV Daytime Drama with IKEA Houston, Freed Advertising, and TV Man

noemail@aaf-houston.org — Wed, 18 May 2011 14:00:00 GMT

Daytime Drama Sells Stuff at IKEA Radio Lounge works with Freed Advertising to help launch the new IKEA Houston television campaign, providing sound design, audio post production and mixing. Kyle Jones, Senior Copywriter, is producer/writer for the new IKEA campaign for Freed. Radio Lounge has been a partner with Freed on other IKEA media projects and a long-time partner on a variety of local and national advertising and marketing projects. Video courtesy of TV Man.

BRAND CONSULTANT / ACCOUNT MANAGER SABRINA LOJUK JOINS SHABLE & ASSOCIATES

noemail@aaf-houston.org — Wed, 11 May 2011 21:00:00 GMT

Shable & Associates, ranked among the top business-to-business marketing agencies in Texas, has announced the addition of Sabrina Lojuk as Brand Consultant / Account Manager. With strong experience in account management and brand development for business-to-business and consumer accounts, she also brings an extra dimension to the agency’s client services.

“Sabrina’s experience includes developing brand strategy, communications planning, interactive marketing and social media,” said agency owner Jim Shable. “She enhances our account management capabilities and is an excellent complement to our business strategies for current clients as well as prospects.”

While the agency’s core and media planning and buying include advertising, sales support materials, web sites, electronic capabilities, Shable & Associates is also uniquely qualified to help clients develop their brand and marketing strategy to support the client’s business objective and to keep marketing communications on target. Clients include a variety of national and international business categories from oil and gas equipment and services to wholesale meat distribution to commercial door hardware.

“We’re glad to have Sabrina on our team, her experience strengthens and expands our capabilities,” said Shable.

The agency is headquartered in The Woodlands Town Center at 10077 Grogan’s Mill Road, Houston, TX, 77380-1099.

AAF-Houston Celebrates 100 Years in Advertising: Governor's Proclamation Highlights Center Court Presentation

noemail@aaf-houston.org — Fri, 15 Apr 2011 22:45:00 GMT

AAF-Houston Celebrates 100 Years in Advertising: Governor's Proclamation Highlights Center Court Presentation Houston, TX - The American Advertising Federation Houston officially kicked off a full year of celebration on April 11, by receiving the Governor's Proclamation in recognition of its 100th anniversary during center court ceremonies of the Rockets season finale at Toyota Center. Congratulations on this historic milestone, states Governor Perry in the Proclamation. Strong advertising and marketing are essential to any business' success, and the American Advertising Federation has been recognized as a leader for providing outstanding services to the Houston community. You continue to demonstrate the hard work and commitment that have helped your organization achieve its longevity, and I wish you continued success in the future. First Lady Anita Perry joins me in extending best wishes, continues...

Friends of BARC named AMA Houston Marketer of the Year Best in Category winner

noemail@aaf-houston.org — Mon, 28 Feb 2011 22:00:00 GMT

FOR IMMEDIATE RELEASE: Contact: Dwight Douthit AAF-Houston Public Service Director dwight@douthitdesign.com (713) 526-2712 Friends of BARC named AMA Houston Marketer of the Year Best in Category winner AAF-Houston Public Service client, Friends of BARC has been recognized as the top Houston Social Services Marketer of 2010 by the American Marketing Association's Houston Chapter. The Marketer of the Year 2010 Best of Category winners were determined by a vote of AMA Houston members combined with votes from a distinguished panel of local marketing practitioners and educators. Over 200 companies, organizations and institutions were nominated. As winner in its category, Friends of BARC will compete against 41 other category winners in AMA Houston's 2010 Marketer of the Year program. A panel of marketing leaders from outside the Houston area will review information...

Lopez Negrete Communications, Inc. Receives Best of Business Award

noemail@aaf-houston.org — Mon, 31 Jan 2011 16:00:00 GMT

Small Business Commerce Association's Award Honors the Achievement in Advertising Lopez Negrete Communications, Inc. has been selected for the 2010 Best of Business Award in the Advertising Agencies category by the Small Business Commerce Association (SBCA). Lopez Negrete Communications, headquartered in Houston, Texas, is one of the largest, leading advertising and marketing agencies specializing in Hispanic marketing. It's an honor to be the recipient of the Best of Business Award by the Small Business Commerce Association. It is small businesses like ours that help fuel the American economy and provide jobs in our local communities, said Alex López Negrete, president, chief executive officer and chief creative officer of Lopez Negrete Communications. Twenty-five years ago, my partner and wife, Cathy, and I began this journey from our kitchen. Today we are almost 200 employees strong and growing every day. The SBCA 2010 Award Program recognizes the...

Advertising & Marketing Law Seminar

noemail@aaf-houston.org — Thu, 06 Jan 2011 23:00:00 GMT

Locke Lord Bissell & Liddell's Houston office will host a complimentary seminar on Advertising & Marketing Law from 9 to 12:30 p.m. Thursday, Jan. 27, in its 25th Floor Conference Room, 600 Travis Street in Houston. Registration and a continental breakfast take place from 8:30 to 9 a.m., and an optional lunch is available at 12:30 p.m

This workshop will provide tools to help understand the compliance requirements, legal risks and strategies associated with advertising in today's market. Locke Lord attorneys will provide an overview of certain federal and state laws that regulate how brands are presented and marketed to the public and that govern disputes among competitors. They will also discuss the potential impact of non-compliance and outline the scope of the risks faced.

To RSVP for the free event, contact Locke Lord's Lisa Olsen at 713-226-1231 or e-mail lolsen@lockelord.com.

Freeman+Leonard Welcomes Senior Level Marketing Strategy Professional

noemail@aaf-houston.org — Wed, 10 Nov 2010 17:00:00 GMT

Freeman+Leonard, a privately held full-service marketing communications and creative placement firm, recently welcomed Sandra K. Jones as Vice President of Sales & Marketing. With 12+ years of experience in business development and marketing strategy with C-Level executives, Sandra Jones is responsible for identifying marketing & creative needs for clients in the Houston market. She has a career history of strategizing with clients and assessing their needs. Prior to joining Freeman+Leonard she was the Global Relationship Manager for Dun and Bradstreet. She was rated MVP within her first year. Connect with Sandra at sjones@freemanleonard.com. Sandy's knowledge of the trending economy and her marketing strategy experience, not only allow her to identify company's needs, but allow her to provide insight on valuable solutions. Sandy is a well known professional and the Houston area and we are excited to have her on our team. I know she will make...

Baker Institute conference to look at role of advertisements in 'subway culture'

noemail@aaf-houston.org — Thu, 14 Oct 2010 19:00:00 GMT

Rice University Office of Public Affairs / News & Media Relations David Ruth 713-348-6327 druth@rice.edu Franz Brotzen franz.brotzen@rice.edu 713-348-6775 Baker Institute conference to look at role of advertisements in 'subway culture' HOUSTON (Oct. 14, 2010) Twelve years of research on advertisements in subway stations in China and other countries will be presented at Rice University's Baker Institute for Public Policy during a daylong conference Oct. 18 on the use of public spaces in cities for advertising. Every day, hundreds of millions of commuters pass through subway and railway stations where they encounter advertisements from local, national and transnational groups, governments and corporations, said conference organizer Steven Lewis, the C.V. Starr Transnational China Fellow at the Baker Institute. ...

AAF-Houston's Friends of BARC public service campaign featured on Great Day Houston

noemail@aaf-houston.org — Wed, 13 Oct 2010 15:30:00 GMT

FOR IMMEDIATE RELEASE: Contact. Dwight Douthit American Advertising Federation - Houston 713-526-2712 AAF-Houston's Friends of BARC public service campaign featured on Great Day Houston Houston, Texas. October 12, 2010 - AAF-Houston's public service initiative for the Friends of BARC was featured on KHOU's Great Day Houston with Deborah Duncan. BARC animals were on hand to help drive home our message of volunteering, donating and adopting. An outdoor board and a portion of the TV spots were shown. Most importantly, there was a lot of great information about Friends of BARC. AAF-Houston selected friends of BARC from a field of more than twenty applications to be the recipient of a full scale pro-bono advertising campaign including TV, radio, print and outdoor in English and Spanish. After meeting with the group, we realized the overwhelming, up-hill battle they were facing says Dwight Douthit of Douthit Design Group, campaign creative director....

SOUTHWEST ADVERTISING HALL OF FAME ANNOUNCES 2010 CLASS

noemail@aaf-houston.org — Fri, 08 Oct 2010 22:00:00 GMT

FOR IMMEDIATE RELEASE Contact: Randy Kemp 405-748-4900 HallOfFame@aaf10.org SOUTHWEST ADVERTISING HALL OF FAME ANNOUNCES 2010 CLASS The Tenth District of the American Advertising Federation is proud to announce the Southwest Advertising Hall of Fame's 2010 class of inductees. Each of the seven distinguished inductees has made significant contributions in the advertising industry and in his or her community. George Arnold of Dallas is the retired CEO of Arnold/Harwell/Sherrill/Carrithers, later Evans/AFSC, and served clients such as TomThumb and Pilgrim's Pride. Arnold, now living in Fredericksburg, is a published author of seven books. Audrey Gilbreath of Houston is the founder and president of Houston's oldest and largest African-American advertising agency. Clients have included Shell Oil, ConAgra Foods and Waste Management. Her outside achievements include Texas Woman Entrepreneur of the Year, Texas Small...

Houston Media Community Comes to the Aid of the Innocent Supporting AAFHouston's Public Service Initiative

noemail@aaf-houston.org — Fri, 08 Oct 2010 21:00:00 GMT

FOR IMMEDIATE RELEASE: Contact: Dwight Douthit AAF-Houston Public Service Director dwight@douthitdesign.com (713) 526-2712 Houston Media Community Comes to the Aid of the Innocent Supporting AAF-Houston's Public Service Initiative Houston, Texas-October 8, 2010- If you travel I-45 south through downtown you can't miss the bigger-than-life billboard just feet from the Pierce elevated freeway. The outdoor board features a sad looking, innocent cat in a police line-up with the headline Does the punishment fit the crime? It's not a perplexing question when his punishment could be the death penalty and his only crime is being unwanted and unloved. The billboard is one of two boards donated by Clear Channel Outdoor and just one of many examples of how the Houston advertising and media community has stepped up to support AAF-Houston's public service campaign for Friends of BARC. Consisting of TV,...

Radio Lounge Creates New Radio Advertising For Chesmar Homes

noemail@aaf-houston.org — Wed, 06 Oct 2010 19:00:00 GMT

This past summer, Radio Lounge conceived and created a customer focused radio advertising campaign for Chesmar Homes. Working with Scott Merovitch VP Sales and Marketing and Donna Newcomb, Director of Marketing, the advertising campaign was built with a series of :30 second commercials wrapped around Chesmar homeowners commentary. Radio Lounge has used this approach in a variety of different business categories, with much success. For Chesmar, it was a logical connection, and distinct approach in the market. Round one of the series has been creating a lot of buzz for Chesmar with the radio spots on the air in Houston for the past several weeks. The new series of spots are now in production at the Radio Lounge Studios. Chesmar homes have some very unique attributes that are clearly stated by their customers including energy efficiency as a top selling point. Reaching out via phone gives us a perfect platform for a casual conversation with their clients,...

Vollmer PR to be acquired by Edelman

noemail@aaf-houston.org — Tue, 28 Sep 2010 17:45:00 GMT

Vollmer Public Relations and Edelman announced Monday that the two public relations firms would merge to create a Houston-based southwest regional office for Edelman that would exceed $9 million in annual revenue.

Richard Edelman, president and chief executive officer of Edelman, was in Houston Monday to make the announcement of the acquisition to Vollmer and Edelman employees.

The deal will combine Vollmer’s offices in Houston, Dallas, Austin and New York with those of Edelman in Dallas and Austin.

Vollmer PR has been in business since 1981, and with 2008 gross billings of $7 million, is the largest Houston-area PR firm. Clients include Sabre Holdings, Air Liquide and Travelocity.

CEO Helen Vollmer will lead the hub as president of Edelman Southwest, which will have a combined 53 PR professionals. Thirty-two of the employees are from Vollmer, she said.

Vollmer expects to remain a separate entity through the end of the year, though the company will consider itself part of Edelman immediately.

New York-based Edelman is the world’s largest independent public relations firm with 3,400 employees in 53 offices.

AAFHouston Seeks Support from Ad Community for Public Service Campaign

noemail@aaf-houston.org — Tue, 10 Aug 2010 21:00:00 GMT

FOR IMMEDIATE RELEASE: Contact: Dwight Douthit AAF-Houston Public Service Director dwight@douthitdesign.com (713) 526-2712 Houston, Texas-August 9, 2010- Members from Friends of BARC, BARC and the City of Houston recently got a first look at the newly completed public service campaign created by AAF-Houston for Friends of BARC. The campaign, consisting of TV, radio, print and outdoor, hopes to encourage more Houstonians to support Friends of BARC, by volunteering, donating money and adopting from BARC. Mike Kinsella, President of Friends of BARC says We were so fortunate to be selected but now that we've seen the campaign, we are ecstatic about what this could mean for our organization. The campaign has been quite well received by the advertising and media community with major TV, radio and outdoor companies on board, says Dwight Douthit, who heads up the initiative for AAF-Houston. But there are still some hard costs that are not...

Lopez Negrete Communications Named Hispanic Agency of Record for Quilted Northern Bath Tissue

noemail@aaf-houston.org — Mon, 02 Aug 2010 14:00:00 GMT

Lopez Negrete Communications, Inc., one of the largest leading Hispanic communications agencies in the nation, has been selected by Georgia-Pacific Consumer Products LP as the Hispanic agency of record for their Quilted Northern bath tissue brand. The passion Lopez Negrete portrayed, coupled with their proven track record in delivering strategic integrated campaigns that resonate with Hispanic consumers, is what convinced us to choose them as our Hispanic agency of record, said Jorge DeCastro, Quilted Northern senior brand manager. We look forward to a long partnership that will result in relevant marketing strategies and investments that speak to Hispanic consumers and produce positive financial results. Georgia-Pacific, one of the largest producers of tissue products, approached Lopez Negrete for their unique understanding of the Hispanic market and knowledge of the continuously changing landscape affecting this consumer segment. As Hispanic agency of record, the...

Classic Rock nominees for Texas Radio Hall of Fame

noemail@aaf-houston.org — Fri, 18 Jun 2010 17:00:00 GMT

Classic rock and the DJ’s who brought that music to local radio audiences long before the rock was considered classic are fading fast. But Texas Radio Hall of Fame has found one right here in Houston. A former disc jockey at several radio stations in Tampa, Ft Lauderdale, and Chicago, Dwight “Shotgun” Cook finally ended up in Houston, where he reigned as the No. 1 rock jock at 104.1 KRBE for 3 years running. Being No. 1 came with perks. Not only did he get to hang out backstage with iconic artists like Elvis, Stevie Wonder, Jimi Hendrix, Jethro Tull, Led Zepplin and Janis Joplin, and, he was a celebrity in his own right. It was the golden era of the great DJ. Back then, the music was as important as they guy who played it for you. Today, Dwight uses his radio experience and sometimes his distinctive, ex-disc jockey voice at SoundWorks (www.soundworks.com), the award-winning media production house in Houston. Dwight also serves as Chairman of Only in Houston and...