The Martin Agency crafted the GEICO phenomenon, as well as campaigns for major brands including Coke, Mercedes-Benz, UPS, Miller Genuine Draft, NASCAR, and was named agency of record for Wal-Mart. It''s the hottest shop in the country, and the American Advertising Federation Houston is proud to welcome Harry Jacobs, Chairman Emertus. Alex Lopez Negrete will be introducing this extraordinary industry legend at this sure-to-sell-out luncheon.
When Harry Jacobs started in the business, New York and Chicago were the only markets doing advertising worthy of mention. The problem was, Harry lived in North Carolina. Not content to create run-of-the-mill advertising and having no desire to move to New York, he began creating award-winning ads up and down the southeastern seaboard. And he created not only award-winning ads, he created award-winning creative leaders behind Widen & Kennedy, Wells Rich & Greene, Fallon, DDB, and Chiat/Day. The award-winning work and army of talent cultivated by Jacobs drew advertisers who normally would never have considered an agency outside of New York. The Martin Agency, which billed only $5 million when Jacobs joined in 1977, has grown to one of the top creative agencies in the country.