2010 Student Conference

2010 AAF-Houston Student Conference

Sure, you’re a creative genius, but can you squeeze an entire creative campaign into one day? Now’s your chance to prove what you’ve got, while rubbing elbows with industry insiders. Impress the best, and who knows what could happen. 

Don’t forget to bring your portfolio and laptop.
How the competition works: 
Although it would be awesome, you don’t bring your friends with you to work, so don’t strategize over entering the competition with them either. When you arrive, you’ll be placed in a team with 10-12 other students from various universities.
Our corporate sponsor will provide your assignment, and we’ll assign your team a real office—it could be an advertising agency, design firm or in-house corporate marketing department—to work in. For the next eight—count ‘em EIGHT—h ours, all you have to do is wrap-up a marketing plan, media plan, creative solution, and record a video of your presentation in time for judging later that evening.

Easy, huh?
Oh, and your host office isn’t ignoring you, they just aren’t allowed to help. We’ll announce the finalists and winner on Saturday.

What you’ll learn
  1. Teamwork (with complete strangers)
  2. Working under short deadlines (as if there are other kinds)
  3. Industry trends from professionals (who can’t help you)
  4. How to network with professionals (bring resumes for internships and full-time positions)

Day                         Time                                    Event
Friday, 11/5             8:00am – 8:30 am           Registration/Continental breakfast
Friday, 11/5             8:30am                              Conference begins
Friday, 11/5             9:30am                              Students depart for host companies
Friday, 11/5             9:45am                              Professors gather, depart for tour
Friday, 11/5             6:30pm                              Students return
Friday, 11/5             6:30 – 7:30pm                  Student social hour
Friday, 11/5             7:00pm                               Professors depart for dinner/ Judging begins

Saturday, 11/6        8:30am – 9:30am            Continental breakfast
Saturday, 11/6        9:30am – 10:30am          Resume/Portfolio review
Saturday, 11/6        10:30am – 11:30am        Panel discussion
Saturday, 11/6        11:30am – 1:00pm          Awards ceremony luncheon

Before or on Friday, October 22, 2010? $85 per student (includes breakfast and lunch on Friday and Saturday)

October 23-October 30? Send us $95 and we’ll call it even (and yes, we’ll still feed you)

Professors, after your students register its your responsibility to secure your school’s spot. Send us a list of everyone coming, release forms, and one university or ad club check. Or, call our office to pay by credit card. Fees are nonrefundable, but they are transferable.

                  American Advertising Federation Houston
                  P.O. Box 27592
                  Houston, Texas 77227-7592
                  (713) 237-9999

The conference will be held at the Marriott West Loop (by the Galleria).
    Marriott Houston West Loop
    1750 West Loop South
    Houston, Texas 77027 USA
    Phone: 1-713-960-0111
    Toll-free: 1-800-769-8815
    Mention you are with the Student Conference for group rates.
    Click here to make hotel reservations.

Sometimes you need more than a Wikipedia explanation to really understand something. Lucky for you, the industry experts will be here Saturday presenting a crash course on agency life. They’ll discuss the job responsibilities and the skill sets required to succeed at various positions within their organization, and answer any questions you may have.

Portfolio & Resume Review
Your book really is a big deal. Sometimes, the hardest part is knowing what to put in it and mom isn’t always the best critic. Bring your portfolio and/or resume to the conference, network with Houston’s advertising community, and let the experts help you polish it up.

Professors Tour & Dinner
While students are wringing their brains on Friday, professors are invited to a four-agency/media facility tour. They’ll see the latest tools being used in today’s advertising and marketing community, participate in luncheon roundtable hosted by Univision, and come back for dinner later than evening. If you’re nice, maybe your professor will share what they learn with you. Or, THEY may take a job and not come back. Heh … you wish. 

Organizer Tammy Guest


Fri, Nov. 5 - Sat, Nov. 6, 2010
8 a.m. - 1 p.m.
(GMT-0500) US/Central

Event has ended


Marriott Houston West Loop (by the Galleria)
1750 West Loop South
Houston, TX 77027