AAF-Houston Luncheon

 

"New (Old) Rules for Marketers: How to Sell Beer.

Because if you can sell beer you can sell just about anything."

 

Arnold will draw on his 10 years in the beer wars and more than 30 years in the ad business to apply some serious implications for marketers from a spirited look at the recent efforts of Budweiser and Bud Light.  "It ain't what you think," he says, and promises to give you some things to think about.

Speaker: Tim Arnold
Speaker Tim Arnold
Possible 20   Tim Arnold is a 35-year advertising industry veteran. His first job was at D’Arcy, St. Louis, where he ran the Budweiser business for 10 years, launching the ground-breaking “This Bud’s for You” campaign.  He moved to New York twenty-five years ago, and has worked at J. Walter ...


Possible 20




 


Tim Arnold is a 35-year advertising industry veteran. His first job was at D’Arcy, St. Louis, where he ran the Budweiser business for 10 years, launching the ground-breaking “This Bud’s for You” campaign.  He moved to New York twenty-five years ago, and has worked at J. Walter Thompson (Burger King, Miller), Scali McCabe Sloves (Hertz) and DMB&B (worldwide Board of Directors; Dir, Global Business Development).  He was president of McCann Amsteryard and a partner at The Ad Store, where he produced the notorious first Super Bowl commercial for GoDaddy.  For three years he’s told his stories in a regular column for Adweek magazine.  He also plays a mean blues guitar and has played numerous clubs in New York City as part of the Night Train Blues Band.  He currently runs his own consulting business - Possible20 - where current assignments include promoting two syndicated television and web based specials, writing and producing television commercials for The Reef Resort, Cayman Islands, and leading a new product launch.  Arnold is active on the public speaking circuit.


Full Description
Organizer Troy Burwell

When?

Wed, Feb. 16, 2011
11:30 a.m. - 1 p.m.
(GMT-0500) US/Central

Event has ended

Where?

Junior League of Houston
1811 Briar Oaks Ln # 6
Houston, TX 77027
USA