AAF Houston Luncheon - Creative Thought Leader Series

 

Ben Gaddis of T-3, will be speaking about the "I Am Here" campaign.   He will discuss the challenges that T-3 faced while creating the campaign and how they used social media and mobile to turn one donated billboard placement into a national media event.

Speaker: Ben Gaddis
Speaker Ben Gaddis
VP, Innovation and Growth T-3 Ben is an envelope pusher, ever ready to cultivate new ways of solving both known and arising client challenges. His focus is firmly set on the technology horizon, from where he leads the agency’s growth and innovation group into emerging applications and media strategies for ...

VP, Innovation and Growth
T-3





Ben is an envelope pusher, ever ready to cultivate new ways of solving both known and arising client challenges. His focus is firmly set on the technology horizon, from where he leads the agency’s growth and innovation group into emerging applications and media strategies for T3 clients.



His innate ability to precisely pair innovative approaches to challenges helps the agency deliver solutions that are as sensible as they are forward thinking.



Ben’s technology bona fides were honed crafting search and mobile marketing strategies, first at Omnicom’s mobile marketing agency, ipsh, where he was vice president and director of business development, and at T:M Interactive, where he helped American Airlines launch its first mobile initiative and developed enterprise-level mobile strategies for Frito-Lay, Nokia and AT&T.



A frequent industry speaker on mobile marketing, Ben also regularly participates at AAAA and AAF events. He is a contributor to the DigitalNEXT blog on AdAge.com and co-author of Mobile Marketing for Dummies, published by Wiley.



Full Description
Organizer Jay Hagins

When?

Wed, April 20, 2011
11:30 a.m. - 1 p.m.
(GMT-0500) US/Central

Where?

Junior League of Houston
1811 Briar Oaks Ln # 6
Houston, TX 77027
USA