Howard Gossage - Big Profits from Small Budgets
Howard Gossage - the Hall of Fame copywriter (a Houston native) set new standards for response and interactivity 30 years ago.
His agency in a San Francisco firehouse ignited ideas and controversies that are still burning today.
Bruce Bendinger - along with Jeff Goodby, Rich Silverstein, Howard Gossage and others - put together The Book of Gossage - named by Ad Age as one of the top ten books in advertising.
He will provide a look into Howard's ground-breaking approach and, perhaps, share an Irish Coffee - which, of course, is Nature's most perfect beverage - containing the four essentials of fat, alchohol, caffeine, and sugar.