AAF Houston Monthly Luncheon

 
Howard Gossage - Big Profits from Small Budgets

Howard Gossage - the Hall of Fame copywriter (a Houston native) set new standards for response and interactivity 30 years ago.

His agency in a San Francisco firehouse ignited ideas and controversies that are still burning today. 
 
Bruce Bendinger - along with Jeff Goodby, Rich Silverstein, Howard Gossage and others - put together The Book of Gossage - named by Ad Age as one of the top ten books in advertising.

He will provide a look into Howard's ground-breaking approach and, perhaps, share an Irish Coffee - which, of course, is Nature's most perfect beverage - containing the four essentials of fat, alchohol, caffeine, and sugar.
Speaker Bruce Bendinger
The Copy Workshop  Bruce is founder of The Copy Workshop, a leading publisher of books on advertising and marketing author of, among other things, The Copy Workshop Workbook, and, rumor has it, in the previous century, he even did a bit of advertising.     He is just back from the Czech ...


The Copy Workshop


 Bruce is founder of The Copy Workshop, a leading publisher of books on advertising and marketing author of, among other things, The Copy Workshop Workbook, and, rumor has it, in the previous century, he even did a bit of advertising.


 


 



He is just back from the Czech Republic where his non-profit, The Czech Legion Project is helping to restore the history of a country.


Full Description
Organizer Troy Burwell

When?

Wed, Nov. 17, 2010
11:30 a.m. - 1 p.m.
(GMT-0500) US/Central

Event has ended

Where?

Junior League of Houston
1811 Briar Oaks Lane
Houston, TX 77027
USA