AAF Houston Luncheon - Creative Thought Leader Series

 
 
Gain insight by using foresight – think like a futurist

Yogi Berra once said, “The future ain’t what it used to be.” And who can argue with that observation today?

Technology, science, jobs, institutions, commerce, even values and cultures are shifting more rapidly than at any other time in history. A generation ago, economies were more tolerant of firms that failed to anticipate change. Today, failure to anticipate change can be and often is, abruptly fatal.

So, how are organizations unlocking fresh perspectives on what lies ahead in this era of exponential change? Many are turning to foresight professionals (futurists) to assist them in evaluating and shaping long­term business strategies. Impressive examples of great companies who have benefited from tapping the insight of “foresight,” include Royal Dutch/Shell, Dow Chemical, Kellogg's, Hallmark, Proctor & Gamble, Nokia, IBM and British Telecom.

So, while no one can predict the future, not even futurists, everyone can be better prepared for the future by learning to think differently about it.

“The future is taking shape around us now,” McConathy says. “Many people believe they don’t have time to look ahead because they need to focus on making it happen this quarter or this week. Unfortunately, in today’s fast­changing marketplace that just won’t cut it. A company’s competitive edge and often, its survival, depends on its ability to adapt to change and thrive, no matter what lies ahead. While everyone can’t be a futurist, we can learn to think like one. And thinking strategically about the future can empower us to make more informed decisions today.”
Speaker: Pamela A. McConathy
Speaker Pamela A. McConathy
Principal Foresight Communications Group   Pam McConathy has more than 25 years of experience consulting, planning and implementing award-winning public relations programs, internal communications, marketing communications, and more. Her clients have included Sprint PCS, Verizon Wireless, Aramco Services Company, Shell Chemical, Chevron, Reliant Energy, Halliburton Landmark, Loomis, Emirates Airline, the ...

Principal
Foresight Communications Group




 



Pam McConathy has more than 25 years of experience consulting, planning and implementing award-winning public relations programs, internal communications, marketing communications, and more. Her clients have included Sprint PCS, Verizon Wireless, Aramco Services Company, Shell Chemical, Chevron, Reliant Energy, Halliburton Landmark, Loomis, Emirates Airline, the Houston Technology Center, Waterborne, Rockwell Automation, Dyadem and more.



Prior to forming Foresight Communications Group in 2008, Pam was senior vice president for 10 years with Pierpont Communications, one of the largest public relations firms in the Southwest. She also held senior positions with Hill & Knowlton, the former Houston Lighting & Power Company (now Centerpoint Energy/Reliant Energy), Safeway Stores and the Kwik-Copy Corporation.



"The future is arriving daily, and at a much faster pace than in the past. Technologies and the Internet have accelerated the rate of change we are experiencing on a global scale.



I believe that tapping proven methods and processes practiced within the field of foresight, combined with the fundamentals of effective public relations, offer organizations unique insight on leveraging the challenges of change.



My goal -- assist organizations explore the future so they make smarter decisions today."


Pam has been a member of the Houston chapter of the International Association of Business Communicators since 1983 and served as its President in 2006-2007.  Pam earned a BA in journalism from Michigan State University and is currently finishing a Master’s in Futures Studies in the College of Technology at the University of Houston. She is also a student member of the Association of Professional Futurists.





Full Description
Organizer Jay Hagins

When?

Wed, May 18, 2011
11:30 a.m. - 1 p.m.
(GMT-0500) US/Central

Event has ended

Where?

Junior League of Houston
1811 Briar Oaks Ln # 6
Houston, TX 77027
USA