How shifting from broadcast to digital paid off for FedEx
How shifting from broadcast to digital paid off for FedEx.
Laurie Tucker, Senior Vice President of Corporate Marketing for FedEx, shares with Houston how shifting from heavy broadcast to more digital media paid big dividends for one of the world’s most recognized brands. The presentation is frank, candid and fun. And if you’re in marketing, advertising, public relations or media—it’s a priority. Details to come.
This event benefits the AAF Tenth District Foundation for Advertising Education. Ten percent of proceeds go to the Advertising Education Foundation of Houston.
February 13, 2013
5:30 pm – Reception
6:00 pm – Presentation
The Music Box Theater
Houston, Texas 77098
Parking: lot across street from theater