AN INSIDE LOOK AT HOW FERRARI BECAME THE WORLD'S MOST POWERFUL BRAND
The study, conducted by British research firm Brand Finance, compared the brands of the world’s top 500 companies and concludes that
Ferrari is rated as the world's most powerful brand when it came to overall brand value.
Our May guest speaker, Donald Pierce, has been business director of the Houston Ferrari dealership for over a decade and has a background in advertising, product design, branding, and communications... He was ADD before it was fashionable.
His presentation will cover the history of Ferrari and its single-minded growth from a very small company in Maranello, Italy into a position as the “world’s most powerful brand” all done with an emphasis on racing, not selling cars to consumers. An overview of the company’s history, it’s branding initiatives, the power achieved when history becomes legend, and strict adherence to it’s goal of pleasing only a few vs. catering to everyone. Turbulent, dramatic, daring, aggressive, personal, Ferrari has achieved catch-phrase cachet—“ the Ferrari of (fill in the blanks)—without compromising the original vision set by founder Enzo Ferrari. One of the keys to growing in the 21st century is embracing new experience-oriented marketing combined with a wide array of social media…from Instagram to Pinterest. Highlights of the speech will include videos and photos that document the company’s racing and product history.
See you there in red!
1811 Briar Oaks Lane, Houston, TX 77027
$35 AAF Members | $45 Non-members | Walk-in fee: $10 additional
For reservations, contact the AAF-Houston office at: 713-237-9999 or visit aaf-houston.org