HAF Luncheon: Sally Hogshead,

Speaker Sally Hogshead
Sally Hogshead Creative Director, Author Growing up with the last name Hogshead would give anyone an unconventional point of view. Today, after surviving years of harassment on the playground, Sally has been described by the press as "audacious," " intrepid," a "mastermind" and "the Oracle of Venice Beach." She and ...

Sally Hogshead

Creative Director, Author



Growing up with the last name Hogshead would give anyone an unconventional point of view. Today, after surviving years of harassment on the playground, Sally has been described by the press as "audacious," " intrepid," a "mastermind" and "the Oracle of Venice Beach." She and her work have been profiled by media including The New York Times, The Wall Street Journal, Working Mother, CNN, NBC, ABC, CBS, Entertainment Tonight, and Extra.



Career History



In her second year in advertising, Sally won more awards than any other copywriter in the country. In her third year she judged the top national shows. In her fourth year, at age 27, she opened the celebrated boutique agency, Robaire & Hogshead. Clients included Target, Remy Martin, and Condé Nast.



In 2001, Sally founded the West Coast office of Crispin Porter + Bogusky. In her dual role as Creative Director/Managing Director, Sally created and led work for MINI, Rock the Vote, Fine Living Network and Ikea. In Adweek magazine, passionate work was called "worthy of Hogshead-ian pursuit."



Sally''s work has won hundreds of awards. In addition to being featured on "Best Ads on TV," she was a Creative Director/Copywriter on the $100,000 Grand Kelly campaign for MINI Cooper. Her work with photographer Richard Avedon, featuring Mena Suvari and Angelica Houston, will be on permanent exhibit in the Smithsonian. However, Sally is perhaps best known for her notorious "Salerita" margaritas (lemonade + ice + crushed mint + vodka, served in a sugar-rimmed glass).



Recent clients include Godiva Chocolates, Avery Dennison, Harry Winston Jewelers, and Hard Rock Hotel.



Sally''s articles have been extensively published. After several hundred people sent letters in response to her original "Radical Careering" feature article in Creativity magazine, the Global Editor wrote in his Editor''s Letter, "I have been a journalist some 14 years on both sides of the Atlantic... In all that time htere has never been a greater response to any on article I have been associated with either as writer or commissioning editor than Sally Hogshead''s feature ''Radical Careering.''"



Today Sally is a speaker and consultant for companies wanting to identify and maximize their ultimate competitive advantage. She frequently works with agencies and corporations as a "S.W.A.T. Creative Director," turbocharging their brand with innovation.



The family underachiever



Sally''s sister won three gold medals and a silver in the Olympics, her brother graduated from Harvard, and her father is a renowned orthopaedic spine surgeon. Instead of ending up on a shrink''s couch, she was voted "Funniest" every year in high school. After living in a dung hut with an African tribe and contracting a brain infection, Sally graduated from Duke University in 1991 with a major in Sociology and three minors.



After finishing the graduate program at Portfolio Center in Atlanta, she was hired at Wieden & Kennedy.



These days Sally lives in LA with her two young children and her husband Rich, who is a stay-at-home dad. In her spare time Sally campaigns to bring back the hogshead as a unit of popular measurement in the U.S.



Contact Sally at:

sally@sallyhogshead.com

Full Description
Organizer Christine Stevens

When?

Wed, Oct. 19, 2005
11:30 a.m. - 1:15 p.m.
(GMT-0500) US/Central

Where?

The Junior League of Houston
1811 Briar Oaks Lane
Houston, Texas 77024