Joel Raphaelson retired in 1995 after working for Ogilvy & Mather for 37 years, five of them as the first Creative Head of the agency’s Chicago office. In his last decade of toil he took on various writing and editing assignments for Ogilvy & Mather Worldwide, including responsibility for the agency’s unique "Magic Lanterns," a job he inherited from David Ogilvy. He was Editor of Viewpoint, the agency’s journal of commentary on the advertising scene for a dozen years.
Previously, Joel work for Ogilvy & Mather in New York (15 years), in Toronto, and in Paris where he served as Creative Consultant to offices in Europe.
He was in charge of creative work for Shell Oil Company for over ten years. His clients have also included Sears, Ge3neral Foods, Lever Brothers, Hershey, American Express, Nationwide Insurance, Mercedes-Benz, and Puerto Rico.
Joel is the co-author (with Ken Roman, former chairman of Ogilvy & Mather Worldwide) of Writing That Works, a popular book on business writing published in 1981. (Expanded, updated version published in 1992 by Harper-Collins, third edition 2001. Total sales over 100,000. Called "the Stunk & White of business writing.") He compiled and edited The Unpublished David Ogilvy. He has contributed articles to the trade press and the Harvard Business Review.
Joel was born in New York City. He graduated from Harvard College (B.A.) in 1949. At Harvard, he was Editorial Chairman of The Harvard Crimson.
He lives with his wife in a Chicago apartment fifteen minutes or less by foot from almost everything, including gym, hospital, and office. Their three children are out in the world.
In retirement Joel does his best to avoid any activity that might cause him to say, in response to queries at casual meetings on the street or at cocktail parties, "I’m busier than ever."
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