Dave Schiff & Alex "Burnie" Burnard to Speak at HAF/AAF Houston Creative Luncheon, Sat. Jan 27!
TOPIC: THE CREATIVE PROCESS, CULTURE AND TATTOOS AT CRISPIN PORTER + BOGUSKY
Saturday, Jan 27, 2007
Noon - 1:30
Hilton Houston Post Oak Hotel
2001 Post Oak Blvd.
Houston TX 77056
HAF Members - $40
Non-Members - $50
Or call 713-237-9999
This event is not for the faint of heart or ears!
Come hear and absorb Dave Schiff & Alex "Burnie" Burnard, co-creative directors for Crispin Porter & Bogusky, as they talk about the creative culture and environment at CPB that has inspired some of the best advertising to be produced in recent years winning practically every major award show in the last two years.
You have never experienced an event like this before nor will ever again.
Dave and Alex are knock-your-socks-off speakers with a passion for cultivating creativity in every part of their clients business. Expect to leave a changed person
For the last nine years Alex Burnard has lived/worked at Crispin Porter + Bogusky and it's kind of like how he always imagined advertising should be. At Crispin, he first carved out a name for himself with his work on the AND1 shoe brand creating the AND1 Mixtape, and later helping resurrect Latrell Sprewell's pockmarked career by declaring him the American Dream. Burnard next worked on the Truth brand – the highly successful anti-smoking campaign – where he made the "Body Bag" spot that featured real footage of a team of kids dropping 1200 body bags on the door of Phillip Morris. Burnard's work for GT Bicycles, Molson beer, the launch of the MINI Cooper, IKEA and several other clients has left him with a ton of awards from basically every awards show that exists. More importantly, his work has been talked about in Time, Newsweek, The New York Times, 60 Minutes, ESPN SportsCenter and countless other media channels. During his time at CP+B the agency has been named Agency of the Year four times by Ad Age's Creativity
In 2004, Burnard and partner Dave Schiff were promoted to co-creative directors of the MAXIM account. Their work involved filing a petition with the Fish and Wildlife Department to list man on the endangered list, in an effort to challenge metrosexuality. Today, Burnard is a co-creative director on the Coca-Cola Zero, ask.com, Shimano and Giro accounts. Burnard also teaches at the Miami Ad School and has lectured around the world. His latest project is the creation of Hoopla, a book about Crispin Porter + Bogusky due later this year.
When Dave Schiff applied for a copywriting job at Crispin Porter Bogusky, about the only credentials the fully tattooed former "sales-order taker" for a bicycle company had for an ad job were an infectious personality and a razor-sharp wit. For CP+B, that was plenty.
CPB apparently looked the other way when it hired Dave or “Schiff” as his friend calls him, whose body is covered in ink, including a tattoo that reads: ``This guy smells awful.' Did he wear a turtleneck to his job interview?
``I considered wearing a neck brace,' says Dave. ``I figured not only would it cover my tattoos but the sympathy I might get would be helpful.'
Dave doesn’t need much sympathy when it comes to creating work that takes imagination and advertising to an entirely new level. Case in point: his recent public service ads for Maxim.
“Man is in dire straits. If you doubt this, just take a look at the guy next to you. Odds are he’s wearing Puma Peter Pan booties and sipping seductively on a venti chai tea,” worries David Schiff, associate creative director at Crispin Porter + Bogusky. Maxim recruited the concerned creatives to engineer a website dedicated to man’s preservation.
This public service announcement from Mantropy Control pairs junior-high science book graphics with the wisdom of a Boy Scout manual. The site explores the relationships between man, fire and speed (explosions), man’s pansy-leaning tendencies (nail polish), and crucial masculine knowledge (ninjas).
The petition to list man as an endangered species was actually filed at the Department of the Interior where secretary Gale Norton is legally obligated to give it full consideration. But it’s not looking good for man.
“A few years ago, an environmental group tried to get a Northwest Indian tribe classified as endangered,” says Schiff. “They lost a big court battle, with the court ruling that man could not be endangered because he is domesticated, not a wild animal. The lawyer who won that case? Gale Norton.” Alissa Walker
(713) 779-4626 X 16