"Last year I spent well over a billion dollars buying space, time, air, hits and
clicks across a multitude of mediums. So if you've been selling me this stuff, you
probably need to know that I'm not perfectly happy. And I'm not alone."
----- John Stratton, VP-CMO, Verizon Wireless
Why is John Stratton unhappy? Lack of ROI.
Conventional advertising strategies are passé, and he's having a hard time finding advertising and marketing professionals who get it.
But Bob Pritchard gets it --- and so will you. Bob's high-impact, sugar-free message is from a global marketing perspective, and his take-away packs a punch. He's an international business troubleshooter, marketer and consultant.
Bob's 30-year career includes marketing initiatives for clients such as Citicorp, BMW, General Mills, Anheuser Busch, and the 16-country, five continent, multi-million dollar lifestyle
project for The Coca-Cola Company. Pritchard's 'Goosebumps' promotion for Frito
Lay's Smiths Division increased sales $115 million. He was responsible for M&M's
bridging promotions for the Olympic Games. He's the former CEO of Powerplay
International Ltd., a publicly listed company and the best selling author of Complex
Marketing Made Simple, Sponsorship Made Simple, and Marketing Success Stories.
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