HAF Monthly Luncheon

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"Last year I spent well over a billion dollars buying space, time, air, hits and
clicks across a multitude of mediums.  So if you've been selling me this stuff, you
probably need to know that I'm not perfectly happy. And I'm not alone."
                                                                         -----  John Stratton, VP-CMO, Verizon Wireless



Why is John Stratton unhappy?  Lack of ROI. 

Conventional advertising strategies are  passé, and he's having a hard time finding advertising and marketing professionals who  get it. 

But Bob Pritchard gets it --- and so will you.  Bob's high-impact, sugar-free message is from a global marketing perspective, and his take-away packs a punch.  He's  an international business troubleshooter, marketer and consultant. 

Bob's 30-year  career includes marketing initiatives for clients such as Citicorp, BMW, General Mills,  Anheuser Busch, and the 16-country, five continent, multi-million dollar lifestyle
project for The Coca-Cola Company. Pritchard's 'Goosebumps' promotion for Frito
Lay's Smiths Division increased sales $115 million.  He was responsible for M&M's
bridging promotions for the Olympic Games.  He's the former CEO of Powerplay
International Ltd., a publicly listed company and the best selling author of  Complex
Marketing Made Simple, Sponsorship Made Simple, and Marketing Success Stories.

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This lunchoen is sponsored by Disc, Inc.

"You think it.  We'll make it.  You dream it.  We'll achieve it.  Disc, Inc. offers a
variety of standard and custom CD/DVD duplication solutions to fit the personality of
your project. No matter the quantity or shape, we'll create a product that reaches your
ultimate goal.  In edgy black or full, vibrant color, we print directly on the face of
the CD or DVD using digital, offset or screen printing technology.  Contact us today
for your special project needs 713.864.7845 or
<mailto:info@discinc.com>info@discinc.com."


Speaker Bob Pritchard, BSc, CSP, AISMM
CEO MarketForceOne Register Online TODAY!! Bob Pritchard has enjoyed an extraordinary 30-year career. His unique sales, marketing, and motivational ability has taken Bob from sharing a two room apartment as a child with three generations of family to international success. His outside the square philosophy has led to Marketforce One ...

CEO
MarketForceOne

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Bob Pritchard has enjoyed an extraordinary 30-year career. His unique sales, marketing, and motivational ability has taken Bob from sharing a two room apartment as a child with three generations of family to international success. His outside the square philosophy has led to Marketforce One Inc. being represented in the United States, Europe and Australia working with both Fortune 500 and small corporations, sports and entertainment entities.


Bob is one of the most in demand business and marketing speakers in the world.


In 1999, he won the ‘International Marketer of the Year’ Award. In 2001, Bob was the leading business / marketing speaker in Europe and made over 120 presentations in Europe, the United States and Australia, sharing the platform with international business leaders including Bill Gates and Richard Branson. Bob has achieved the prestigious Certified Speaking Professional (CSP) accreditation, awarded to few international speakers.

Bob is on the Advisory Board of the Harvard Incubators Group, which develops eCommerce projects. Fellow board members on the Avondi project include Franco Modigliani, Nobel Laureate in Economics and Professor at MIT, Boston, François Henrot, Managing Partner of Rothschild & Cie, Davis Blair, Senior Vice President of iXL Corporation and Patrice Ernoult from AIG France. Bob is a director and shareholder of The Genseric Corporation, a specialist in communications technology.

Bob has written best selling books, “Complex Marketing Made Simple,” “Marketing Success Stories,” and “Sponsorship Made Simple”. His new book “Kick Ass Marketing – How to blitz your competition in this technology driven, information age environment” will be released internationally later this year. Bob has been featured on “60 Minutes”, “The Small Business Show” and has won a number of prestigious awards. He conducts a national daily radio segment ‘Small Business Success Tips”. His achievements with the Sydney professional football team in Australia is the subject of a television documentary and a book.

Bob has featured each month for the past four years in a 3 page segment in ‘Marketing and eBusiness’ Magazine and is a regular contributor to a number of other publications including ‘National Accountant’ and ‘Franchising’ magazines. He provides regular commentary on marketing issues for a variety of print media and radio networks.

Pritchard is a genius of vision, a great motivator, communicator and marketer. As a speaker he is known for his dynamic delivery, meticulous preparation and practical take-away value.


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Full Description
Organizer Christine Stevens

When?

Wed, June 21, 2006
11:30 a.m. - 1:15 p.m.
(GMT-0500) US/Central

Where?

Junior League of Houston
1811 Briar Oaks Lane
Houston, Texas 77027