Register for HAF Monthly Luncheon - Chris Lawrence/FALLON, Group Account Director

Chris Lawrence will present a case study for the Brawny brand, including Fallon's innovative Brawny Academy as a campaign for Georgia Pacific's Brawny Paper Towels. 

TO REGISTER: CALL JAY AT HAF, 713-237-9999.

For a sneak preview, visit:

http://www.brawnyacademy.com

http://www.brawneyman.com

http://www.fallon.com

Speaker Chris Lawrence
Group Account Director Fallon As a Group Account Director at Fallon, Chris has shaped the business platforms, communication strategies and award-winning advertising efforts of numerous iconic brands in the U.S. and abroad.  Over the last decade, he''s also been instrumental in navigating several Fallon clients'' entries into the world of ...

Group Account Director
Fallon

As a Group Account Director at Fallon, Chris has shaped the business platforms, communication strategies and award-winning advertising efforts of numerous iconic brands in the U.S. and abroad.  Over the last decade, he''s also been instrumental in navigating several Fallon clients'' entries into the world of branded entertainment.  His work with Lee Jeans and Buddy Lee included developing and distributing a series of short films-before such content could be distributed online-as well as collaborating and co-producing a viewer-influenced program featuring Buddy Lee on MTV.


 


Chris was also behind last year''s launch of an online branded content channel for Nordstrom, Silverscreen, that introduced the first-ever "shoppable" music videos, where online viewers could literally buy apparel and accessories directly off the talent featured in re-mixed 80''s videos from The Go-Go''s and Culture Club.  


 


Chris''s most recent efforts involve developing and producing Brawny Academy.  This groundbreaking program chronicles the experiences of eight real men sent to a camp by their wives to learn from the Brawny Man how to become better men.  The show has attracted significant attention; it''s been featured in Entertainment Weekly and called a "hip and hidden treasure" by USA Today.


 


Brand Experience


Nordstrom


Brawny Paper Towels


Purina


Dairy Queen


 


Lee Jeans


Guthrie Theater


Buca di Beppo


Wonderbread


 


Earl Jean


Holiday Inn


Johnsonville Sausage


Hostess Twinkies

Full Description
Organizer Allison Bond

When?

Wed, Sept. 20, 2006
11:30 a.m. - 1:15 p.m.
(GMT-0500) US/Central

Event has ended

Where?

The Junior League Houston
1811 Briar Oaks Lane
Houston, TX 77027