President, CEO and Chief Creative Officer
Lopez Negrete Communications
Alex López Negrete, President, CEO and Chief Creative Officer of Lopez Negrete Communications is a renowned expert on the Hispanic market. His insight and knowledge is in demand by national conferences across the country. AAF-Houston is fortunate to host him at our monthly luncheon during the District 10 Conference, Friday, April 24.
Since he founded his company in 1985, his passion and vision for Hispanic marketing has steered his firm to become one of the country’s most influential Hispanic marketing agency. He started his Houston-based advertising and communications agency with the conviction that the Hispanic market is a viable and powerful consumer segment. Like the millions of Hispanics he tries to reach through his work, he came to this country with the same dreams, fears, and challenges. His approach to Hispanic marketing has proven to be effective, innovative and results-producing.
His firm has represented clients in the retail, financial, food, arts, government, health care, packaged goods, real estate, energy and insurance industries. The López Negrete team has won literally hundreds of local, regional, national and international creative awards, placing it firmly as one of the hottest creative Hispanic agencies in the nation.
Some of the companies Alex and his team have worked with include Wal-Mart Stores, Microsoft Corporation, Bank of America, Visa USA, Azteca Milling/MASECA, Shell Oil Products U.S., GEICO Direct, Tyson Foods, Fiesta Supermarkets and Reliant Energy Resources.