Media Contact: Jay Hagins
FOR IMMEDIATE RELEASE
AAF-Houston 2011 Student Conference Convenes Students from Across the Region
Dr Pepper Snapple Group Sponsors Regionally Renowned Educational Event
Houston, Texas, November 7, 2011 –
The American Advertising Federation – Houston
(AAF-H) announced the successful conclusion of
its 2011 Student Conference, a two day
educational event in which college-level
advertising students from across District 10
(Oklahoma, Texas, Arkansas and Louisiana)
gather to participate in what attending students
and teachers have declared,“one of the nation’s
most outstanding educational experiences.”
Students from over 15 universities participated in a 2-day event, at the center of which is an 8-hour creative competition, in which they worked in assigned teams to create an integrated communications plan for Sunkist, a brand of this sponsoring entity, Dr Pepper Snapple Group. Other activities to which students had access included resume and portfolio review by industry professionals, preparatory workshops and an industry Q&A panel. Attending professors toured various local advertising and media companies to stay up to date on industry trends to enhance their curriculums. Attending universities include Texas A&M, Stephen F. Austin University, Louisiana State University, University
of Oklahoma, among others. The conference concluded with an awards ceremony for the top three teams’ plans and creative development. The goal of this experience is to give participating students real-world experience, affording them the opportunity to learn key skills like teamwork, working under deadlines, networking and adapting to industry trends. Teachers toured various local advertising and media companies to stay up to date on industry trends to enhance their curriculums. For more information, visit the 2011 Student Conference page.
About American Advertising Federation – Houston
The American Advertising Federation – Houston is an association of advertising professionals encompassing all disciplines in the advertising, marketing and communications industries. Founded in 1911, the American Advertising Federation - Houston is one of the oldest service organizations in Houston. Today, with a membership of approximately four hundred advertising professionals, the group takes an active role in the community both locally and through its affiliation with the American Advertising Federation (AAF), a 50,000 member national association of advertising professionals.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is the leading producer of flavored beverages in North America and the Caribbean. Their success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. The group has 6 of the top 10 non-cola soft drinks, and 9 of its 12 leading brands are No. 1 in their flavor categories. In addition to their flagship Dr Pepper and Snapple brands, their portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Penafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr & Mrs T mixers. To learn more about the its iconic brands and Plano, Texas-based company, please visit www.drpeppersnapple.com.