Contact. Dwight Douthit
American Advertising Federation - Houston
AAF-Houston’s Friends of BARC public service campaign featured on Great Day Houston
Houston, Texas. October 12, 2010 - AAF-Houston’s public service initiative for the Friends of BARC was featured on KHOU’s Great Day Houston with Deborah Duncan. BARC animals were on hand to help drive home our message of volunteering, donating and adopting. An outdoor board and a portion of the TV spots were shown. Most importantly, there was a lot of great information about Friends of BARC.
AAF-Houston selected friends of BARC from a field of more than twenty applications to be the recipient of a full scale pro-bono advertising campaign including TV, radio, print and outdoor in English and Spanish.
“After meeting with the group, we realized the overwhelming, up-hill battle they were facing” says Dwight Douthit of Douthit Design Group, campaign creative director. “Throughout the ups and downs at BARC in recent years, this determined volunteer group has stayed true to their mission and are doing the best they can with a very difficult and un-ending situation. We felt it was a perfect timing to help raise awareness for the FRIENDS OF BARC with the recent changes and improvements at BARC. Plus we wanted to do something to help our new mayor and city tackle one of its biggest problems.
Houston is a city known for its large heart ---but we can do better by our innocent animals. Too many are being put down each year. As the campaign states, it’s a crime what’s happening to the animals of Houston and its time we come to their defense.
“Numerous, generous companies and individuals have stepped up to help. It has been a wonderful example of the power of creative advertising and a caring community,” adds Douthit. “We felt like it was our gift to give”.
Photo Caption: From left to right, Carlene Nichter, BARC, with shelter kitty Marsha, Dwight Douthit, Douthit Design Group, Deborah Duncan, Great Day Houston Show host and Ria Van Dright, Friends of BARC, with dog Blackjack. Both animals are available for adoption.