FOR IMMEDIATE RELEASE:
Contact: Dwight Douthit
AAF–Houston Public Service Director
Houston, Texas—August 9, 2010— Members from Friends of BARC, BARC and the City of Houston recently got a first look at the newly completed public service campaign created by AAF-Houston for Friends of BARC. The campaign, consisting of TV, radio, print and outdoor, hopes to encourage more Houstonians to support Friends of BARC, by volunteering, donating money and adopting from BARC.
Mike Kinsella, President of Friends of BARC says “We were so fortunate to be selected but now that we’ve seen the campaign, we are ecstatic about what this could mean for our organization”.
“The campaign has been quite well received by the advertising and media community with major TV, radio and outdoor companies on board,” says Dwight Douthit, who heads up the initiative for AAF-Houston. But there are still some hard costs that are not covered. “With the slow economy, it is understandable that donations are not as forthcoming as expected” adds Douthit. Although billboard space is being donated, AAF is responsible for purchasing the vinyl postings being offered at a deeply discounted rate.
We are turning to our members for help. If you would like to support this important citywide initiative, please send a donation in the form of a check made payable to AAF-Houston with “PSA Donation” in the memo line. Please mail to, AAF-Houston, P.O. Box 27592, Houston, TX 77227. Any amount will be appreciated.To see the campaign in its entirety please go to friendsofbarc.org/adcampaign.html. Additionally, a complete presentation of the campaign will take place on August 18th at the monthly ad fed luncheon to be held at the Junior League of Houston.