Lopez Negrete Communications Create HIispanic Marketing FUND FOR INDUSTRY’S FUTURE LEADERS

Leading Latino Marketing Agency Partners with American Advertising Federation – Houston to
Create Scholarship Fund



HOUSTON – (March 20, 2008) – Lopez Negrete Communications, the second largest independent, Hispanic owned and operated, full-service agency, specializing in Hispanic marketing, is proud to announce the establishment of an annual scholarship to benefit students interested specifically in Hispanic marketing or advertising. The Lopez Negrete Hispanic Marketing Education Fund could only be made possible with the help of the Advertising Education Foundation of Houston (AEFH), the charitable foundation of the American Advertising Federation - Houston (AAF-Houston).

“Cathy and I established the Lopez Negrete Hispanic Marketing Education Fund to fuel and protect the future of our industry,” said Alex López Negrete, president and CEO of Lopez Negrete Communications.  “The greatest legacy we can leave behind is that of providing opportunity for the enrichment and training of the industry’s innovative minds of tomorrow. We believe we have a responsibility to contribute to the leaders of tomorrow.”
The Lopez Negrete Hispanic Marketing Education Fund will award annual scholarships to select recipients with strong potential for success in advertising, marketing, communications, radio/television, media studies, marketing research or other related fields. The scholarships are currently available at four universities: University of Houston, St. Thomas University, Emerson College and Florida State University.

“We are honored to partner with Lopez Negrete Communications in this timely and important endeavor,” said Bill Courtney, chairman of AEFH. “We have invited faculty and administrators of the participating universities to take part in identifying potential students who could qualify for the first Lopez Negrete Hispanic Marketing Education Fund scholarship to be awarded in the spring of 2008.”

The AEFH Board of Directors will be responsible for awarding the Lopez Negrete Hispanic Marketing Education Fund scholarships to the most qualified students within the guidelines established by Alex and Cathy López Negrete. Candidates for scholarships must be of junior, senior or graduate standing, be focused in and with a specific interest in Hispanic marketing and advertising, and possessing a 3.25 GPA in his/her major with a 2.75 overall GPA.
“Our vision is to empower future advertising executives with the means to further their education and cultivate their passion for this industry. Allowing students the opportunity to grow in our environment is the best investment we can make. Ultimately they will be the ones who shape the future of our industry,” added Jay Janecek, chairman of AAF-Houston.

ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC.
Lopez Negrete Communications is an independent, Hispanic owned and operated full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas with a second office in Los Angeles, CA, the company’s billings for 2007 are estimated at $161 million. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders such as Wal-Mart Stores, Tyson Foods, Bank of America, Visa U.S.A., Microsoft Corporation, Miller Brewing Company, NBC Universal Motion Pictures Group, Azteca Milling L.P., Reliant Energy and others. With more than 170 employees, Lopez Negrete is a proven leader in providing fully integrated national Hispanic marketing and communications services.

ABOUT AMERICAN ADVERTISING FEDERATION - HOUSTON
The American Advertising Federation - Houston, formerly Houston Advertising Federation, is an association of advertising professionals encompassing all disciplines in the advertising, marketing and communications industries. Founded in 1911, the American Advertising Federation - Houston (AAF-Houston) is one of the oldest service organizations in Houston. Through educational programs and seminars, student conferences, and public service projects, the AAF-H encourages professional development throughout the industry and promotes a better understanding of advertising in the community. The American Advertising Federation - Houston, Inc. is a Non-Profit 501 (c)(6) organization.

ABOUT ADVERTISING EDUCATION FOUNDATION OF HOUSTON
AEFH was founded in 2001 by AAF Houston to act as its non-profit charitable organization. The mission of AEFH is to promote the advancement of marketing communications through the enhancement of the quality of education in communications and marketing, primarily in the area served by the AAF-Houston. It seeks to increase the number of qualified young advertising professionals through scholarships, grants, programs and seminars. AEFH is a set of funds within the Greater Houston Community Foundation (GHCF), a fully tax-exempt 501(c)(3) charity.






Author: Troy Burwell
Phone: (713) 979-0700
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