Lopez Negrete Communications, Inc., one of the largest leading Hispanic communications agencies in the nation, has been selected by Georgia-Pacific Consumer Products LP as the Hispanic agency of record for their Quilted Northern® bath tissue brand.
“The passion Lopez Negrete portrayed, coupled with their proven track record in delivering strategic integrated campaigns that resonate with Hispanic consumers, is what convinced us to choose them as our Hispanic agency of record,” said Jorge DeCastro, Quilted Northern senior brand manager. “We look forward to a long partnership that will result in relevant marketing strategies and investments that speak to Hispanic consumers and produce positive financial results.”
Georgia-Pacific, one of the largest producers of tissue products, approached Lopez Negrete for their unique understanding of the Hispanic market and knowledge of the continuously changing landscape affecting this consumer segment. As Hispanic agency of record, the agency will be charged with presenting Quilted Northern to a vast and growing market with buying power in the billions of dollars. Lopez Negrete won the business with a strong presentation of their creative and media buying capabilities, as well as their below-the-line resources.
“We are eager to work with both Georgia-Pacific and the Quilted Northern brand team to further grow and augment its presence in the Hispanic community,” said Alex López Negrete, president, chief executive officer and chief creative officer of Lopez Negrete Communications. “This is a highly sophisticated, experienced client who recognizes the importance of the Hispanic segment to their bottom line, who embraces the concept of fully integrated communications, and is ready to develop new, innovative, breakthrough ways to make an impact and achieve results. We feel confident this is a relationship that will be a long-lasting one and one which will bring about great things for all.”
The Lopez Negrete team leading the Quilted Northern account is Randy Stockdale, executive group account director; Lalo Wakefield, director of creative and strategic integrations; Federico Traeger, creative director; and, Jim Irvine, senior director of media strategies and channel integration.
About Georgia-Pacific Consumer Products
Headquartered at Atlanta, Georgia-Pacific is one of the world’s leading manufacturers and marketers of building products, tissue, packaging, paper, cellulose and related chemicals. The familiar consumer tissue brands of Georgia-Pacific Consumer Products LP include Quilted Northern®
, Angel Soft®
, Mardi Gras®
, and Vanity Fair®
. Dixie Consumer Products LLC, a Georgia-Pacific company, manufactures the Dixie®
brand of tabletop products. For more information, visit www.gp.com
About Lopez Negrete Communications, Inc.
Lopez Negrete Communications, Inc. is an independent, Hispanic owned and operated full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with a second office in Los Angeles, Calif., the company’s billings for 2009 were estimated at $164 million. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Walmart Stores, Inc., Bank of America, Microsoft Corporation, Kraft Foods (Kraft Singles, Kraft Mayonnaise, Ritz Crackers), MillerCoors (Miller Lite), NBC Universal Motion Pictures Group, Dr Pepper Snapple Group, Tyson Foods, Guerrero Mexican Foods, Azteca Milling L.P., Sonic Drive-Ins, Reliant Energy, and others. With more than 170 employees, Lopez Negrete Communications, Inc. is a proven leader in providing fully integrated national Hispanic marketing and communications services.