Cougar Concepts, the student advertising agency from the University of Houston, won the District 10 AAF National Student Advertising Competition for the first time in 16 years.
The NSAC is the National Student Advertising Competition sponsored by AAF or American Advertising Federation. It is the world’s largest advertising pitch with over 150 colleges and universities representing 15 districts.
District 10 is the most competitive district in the competition. Over half of the national winners have come from our district.
This year District 10 was a Mega-District with 18 teams entering the contest. The competition was split into two groups. Texas State won the first competition and the University of Houston won the second.
The same set of judges scored the two competitions. The University of Houston had the overall top score of both competitions.
This is the first time the University of Houston has won the competition since 1994. In that year, the University of Houston went on to win the national competition.
The national competition will be held in Orlando, Florida on June 10 and 11. The top 17 schools in the country will compete.
This win means that the University of Houston is one of the top 10% of all schools in the competition.
The University of Houston also won the Best Media Plan award and Seth Johnson, senior, won the best individual speaking award. Cheng-En Lee also won an AAF Scholarship worth $1500.
The University of Houston beat last year’s champion, Texas Tech as well as the Mays School of Business at Texas A&M, Stephen F. Austin, Sam Houston State, University of Tulsa, Hardin Simmons and Huston Tillitson.
The overall University of Houston score put us ahead of SMU, Oklahoma State, Baylor, Lamar and West Texas A&M among others.
The win was dedicated to Prof. Robert Culpepper who suffered a brain aneurism and a series of debilitating strokes in November and couldn’t participate as a faculty advisor this year after being involved for the past 14 years.