AAF-Houston How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel, 2009-10-21

Shel Israel tells the stories of people he has interviewed in all aspects of business ranging from home office to global enterprise – including Houston’s own CoffeeGroundz and how Twitter helped them reach out and draw in the consumer. He will tell you about accidental citizen journalists who happened to be present when a plane landed on the Hudson River; when an earthquake devastated Szechwan, China; and how people with causes have raised money from thousands of people, sometimes in just a few hours and how government is starting to use Twitter to be both more efficient and responsive.

Shel shares how so many people have succeeded with Twitter, so that YOU can get ideas on how it may help you and your company as well.

Shel Israel writes, speaks and advises on social media. He is Author of Twitterville, How Businesses can Thrive in the New Global Neighborhoods, co-author, of Naked Conversations--how blogs are changing the way businesses talk with customers, and The Conversational Corporation, a Dow Jones eBook.

He has contributed content on social media to various publications including BusinessWeek and FastCompanyTV. According to Ad Age, his GlobalNeighbourhoods.net blog is among the 50 most popular business blogs. Israel is regularly interviewed by traditional and online media.