Inside the My Houston Campaign from the Greater Houston Convention & Visitors Bureau by Greg Ortale, 2009-02-18


Ralph Blumenthal of the New York Times wrote,
"If this booming world center of energy traders, doctors and space scientists is hard to define, with a problem even worse than a negative image — no image at all — the Greater Houston Convention and Visitors Bureau has a remedy: a new television and print campaign called “My Houston” that features celebrities extolling aspects of their native or adopted city."

GHCVB President and CEO Greg Ortale tells the story, shows the highlights and shares the results of this innovative campaign to capture the hearts, mindshare and market share of conference and convention planners around the nation.