Prove It Before You Promote It – How to Take the Guesswork Out of Marketing by Steve Cuno, 2009-01-21

As an advertising and marketing professional, you cannot trust ‘gut feelings’ or intuition.

Steve Cuno, Chairman of discusses how to know what works best and get record breaking results.

Steve debunks long-held myths of advertising, shows you the best ways to test and measure for successful sales, and demonstrates how your ad budget can be applied toward proven campaigns that make more sales.