The Research Behind Compelling Design by Rodney Mason, 2009-08-19

Rodney Mason, CMO of talks about what will motivate consumers to purchase.

Rodney is a thought leader in social media, what motivates consumers to purchase now and in the near future and helping clients change the status quo. He leads discussions in the blogosphere at events like New York’s Social Network Week and regularly through commentary in editorial hubs like Reveries and Ad Age.

Prior to Moose, he was CMO and Managing Director for hawkeye worldwide, a top 40 interactive agency, and also GM of Lowe-Zipatoni Chicago among others. Client experience includes category leaders in technology, entertainment, CPG, retail and financial services.